Thoughts On Gottlieb Announcement By Patrick Riffe
Today Dr. Scott Gottlieb announced some very important news that could make significant changes to the vaping industry. His announcement did not sweep away the FDA Deeming rule, nor did it change the predicate date. His announcement did not save the vaping industry in one fell swoop.
This announcement delays the deadline for completion of required PMTAs. He announced plans to force limits on the levels of nicotine in combustible cigarettes, to promote use of reduced harm products like vapor products and develop standards for eliquid and hardware safety.
"This action will afford the agency time to explore clear and meaningful measures to make tobacco products less toxic, appealing and addictive. For example, the FDA intends to develop product standards to protect against known public health risks such as electronic nicotine delivery systems (ENDS) battery issues and concerns about children’s exposure to liquid nicotine. It also will provide manufacturers additional time to develop higher quality, more complete applications informed by additional guidance from the agency."
It gives us time to grow up. Gottlieb did not save vaping. He gave the vaping industry time to save itself.
Time to take responsibility for it's actions. Time to learn from the past and become better.
Gottlieb's statement heralds the importance of tobacco harm reduction and the value vapor products have in destroying combustible tobacco's death grip on the lives of smokers.
Victory has not been handed to us, but we've been shown that we can win if we want it enough and are willing to do what we have to.
Keep an eye open there will be more to come.